Producer/ DJ / Part-time MC Vincent Mason a.k.a Plug 3 from iconic hip hop group De La Soul is undoubtedly a key figure in hip hop history.
De La Soul burst onto the scene and innovated hip hop by coloring outside the lines, sampling a diverse array of untouched, previously unsampled artists such as The Turtles, Hall & Oates, and Steely Dan on their critically acclaimed debut "3 Feet High & Rising."
They have been a catalyst for other important acts in hip hop history as they helped introduce the world to Mos Def, A Tribe Called Quest, and were among the first major acts to work with deceased hip hop icon J-Dilla
De La is perhaps the "oldest" functioning hip hop group to still truly maintain credibility while not having "fell off" as they continue to stay relevant collaborating with Snoop Dogg, 2 Chainz, MF Doom, Ghostface Killah, Roc Marciano and Madlib amongst others.
Their "downtime" music release within the gap of their most recent albums (2003 and 2016) was also innovative; put out by Nike, who also released a De La Soul limited edition Dunk sneaker which sold out at retail immediately and can now be found on eBay for upwards of $500.
Their biggest song to date came from left field somewhat: Damon Albarn from Blur was such a fan that he enlisted De La to participate on his 2nd Gorillaz album which gave birth to "Feel Good Inc" - the biggest single ever for both De La and Gorillaz.
De La toured with Gorillaz worldwide where Damon would have entire stadiums chant Maseo's name to prompt his now infamous demented laugh to start off the performance of "Feel Good Inc" and Maseo was often found DJ'ing at the afterparties.
Along with Matteblacc and Soul Vibes Asia, CollectiveMinds will bring the legendary hip hop figure in Singapore this July!